The medium doesn’t matter.

Print or digital – I like them all.

This is me!Hello. I’m Marina Luderer, seasoned Senior Art Director and UI Visual Designer with experience in Europe and the United States. I love to create solutions that touch and involve people. No matter what it is. An ad, a website or a banner.

My passion for design began in print two decades ago and quickly jumped to digital after I designed my first website. Since then I’ve been creating unique experiences that live at the intersection of physical and digital worlds.

A FEW THINGS ABOUT ME, IN ORDER OF IMPORTANCE

I live in San Francisco.
I worked in Frankfurt for ten years.
I grew up in Germany. And yes, I have the German trade of being organized.
I’m a graphic designer by trade but I have also been known to write a headline here and there.
I enjoy rolling up my sleeves and getting into the nitty gritty of design.
I like to work with others.
I like to wear many hats. Life is more interesting that way.
I’m an early bird.
I can make a killer pork roast.

IF YOU’D LIKE TO GET IN TOUCH

You can drop me a line here.
You can also check out my LinkedIn profile.

Next

View my portfolio.
See what others have to say about me.
Check out my work experience.

I SPECIALIZE IN

Brand Development
Marketing
UI/UX
Publication Design (Print & Digital)
Political Communication

PLACES I’VE WORKED

Gigya | Customer Data Management
Future US | Publishing
Winning Directions | Political Communication
DDC | Educational Software Development
Bozell Frankfurt | Advertising
TBWA Frankfurt | Advertising

SOME OF THE CLIENTS I’VE WORKED WITH

Blizzard Entertainment, Best Buy, Chrysler, Coats & Clark, Community Living Campaign, Creativebug, Education Elements, Equilar, Little Passports, Riverbed, Saab, SETI Institute, Squeeze Technology, Unisys

Portfolio

Riverbed
App / UI Visual Design / Marketing
Best Buy
App / UI Visual Design / Publications
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What others have to say

  • I have used Marina to design and develop my new companies web site and corporate identity. I am exceedingly happy with the quality of her work and highly professional ethos in getting things done by a deadline. Above all else her creative talents are second to none and she has helped deliver the identity for Squeeze Technology that I originally had in my head and more. She took me through all phases of the process quickly and easily making suggestions and recommendations for my industry that she had researched. From initiation to final delivery and I couldn't be more happy. You will not regret using Marina Luderer's services for any of your design and creative requirements and you will benefit from many years of her global experience.

    Elliot Lawrence, CEO Squeeze Technology

  • It is with great please and enthusiasm that I am writing this recommendation on behalf of Marina Luderer. Her artistic talent and technical knowledge, an unusual combination, have been central to products and projects she has worked on with me over the last several years. Marina made significant contributions to the design and development of the digital edition of @GAMER, the custom-published magazine created for Best Buy, and for the newsletters created for Riverbed Technologies. Her technical knowledge made her designs efficient, and her marketing acumen made them effective. She is a self-starter and team player, and is diligent in asking for what she needs to produce great solutions and results. I recommend Ms. Luderer without reservation.

    David Barrow, Director, Customer Content Creation at Future US

  • Marina is a creative professional who has consistently delivered top quality work – direct mail, collateral, advertising and web solutions – the list goes on. As Chief Operating Officer of Winning Directions, I’ve worked directly with Marina for over 6 years and in that time she has impressed me with her ability to think creatively and constructively. She immerses herself into every job and strives to exceed expectations. In the fast-paced environment of political campaigns, I relied on her to lead the staff artists, deliver on time and keep her humor. I would work together again in the future and I wish her nothing but success. I recommend Marina enthusiastically.

    Peter Moran, Owner at PJM Creative

See more recommendations on LindedIn

Work Experience

SAP
SAP CUSTOMER DATA CLOUD

Creative Director

  • Transitioning Gigya marketing material to SAP branding and positioning as SAP Customer Data Cloud
  • Continued creative for B2B and B2C audiences on a global scale: advertising, web, collateral, demand gen, trade show booth graphics and more

Deliverables
Integrated Campaigns
Marketing Materials (Print & Digital)
Microsites
Social Media
Event Support Materials
Trade Show Graphics

GIGYA, INC.
acquired by SAP – Now:
SAP CUSTOMER DATA CLOUD

Customer Identity Management

Creative Director

  • Creative lead of the marketing group
  • Relaunched website resulting in increased leads and better conversion in target accounts
  • Brand guideline update to support the change in business focus
  • Lead team in all things creative including: brand identity, advertising, web, collateral, infographics, customer and partner emails, trade show booth graphics and more
  • Developed brand identity for the IDENTIFIED conference. Responsible for all facets of the design: logo, microsite, email campaigns, social media, booth graphics, signage and collateral

Deliverables
Brand Development
Web Design
Marketing Materials (Print & Digital)
Infographics
Event Support Materials
Trade Show Graphics
PowerPoint Presentations

Future US

Publishing

 
 

Senior Designer

  • UI visual design and information architecture for consumer websites (Coats & Clark brands: Rowan and knitSMC)
  • Web design for marketing web sites using HTML, CSS and WordPress (Riverbed, Best Buy)
  • UI visual design for app development (Red Heart, Best Buy)
  • Assisted the ecommerce team tame an unruly backend database and improve the front-end user experience of Future’s own comparison shopping systems
  • Creative project manager and editorial designer responsible for creating content and producing the international versions of World of Warcraft Magazine in English, German, French and Spanish (Blizzard Entertainment)
  • Designed and built banner ads, email marketing campaigns, digital and print ads, and social media assets for consumer marketing

Deliverables
UI Visual Design
App Development
Creative Project Management
Marketing Materials (Print & Digital)
Event Support Materials
Editorial Design (Print & Digital)

Marina Luderer Creative

Freelance Senior Art Director

  • Strategic branding and web solutions for corporations, agencies and design studios
  • Brand development; UI Visual Design, Web development; Landing pages; Banner ads
  • Direct mail and communication materials for political campaigns and organizations

Clients (partial list)
Community Living Campaign
Creativebug
Education Elements
Equilar
Little Passports
Squeeze Technology
PJM Consulting
Valentin Consulting
Winning Directions

Winning Directions

Political Communication
 

 

Senior Art Director

  • Designed award-winning direct mail and websites for political campaigns and organizations that significantly contributed to the election of candidates
  • Managed five staff artists in creating hundreds of mail pieces in fast-paced environment delivering on-time solutions

Deliverables
Political Direct Mail
Website Design

Decision Development Corporation

Educational Software Publishing
 

Art Director

  • Improved User Interface and information architecture of CD-ROM- and web-based curriculum products (K–9) to align to state curriculum standards, allowing them to be purchased out of the state’s instructional materials budgets
  • Clients included: Pioneer New Media, SETI Institute, Kendall/Hunt, and Decision Development Corporation

Deliverables
User Interface Design
Information Architecture
Flash Simulations
Infographics
Classroom Support Materials

Bozell Frankfurt | Germany

International Advertising Agency

Senior Art Director

  • Creative direction for Europe-wide Chrysler account; included magazine advertising, collateral in 14 languages, plus point-of-sale material for car dealerships and trade shows resulting in increased car sales
  • Managed projects from concept through presentation to coordination, supervision of photography, pre-press and print production for Henninger Bräu (beer), Kork (parquet floor), and Unisys (computer)

Deliverables
Campaign Concept
Development & Execution
Brand Development
Print Advertising
Collateral

TBWA Frankfurt | Germany

International Advertising Agency

Art Director

  • Responsible for conceptual design and art direction of nationwide advertising campaigns and promotions that contributed to sales growth;
  • Clients include: Bosch (car parts), Delsey (luggage), Dunlop (tires), Henkell (champagne), Rubbermaid (plastic container), Saab (cars), Suedzucker (sugar), Sopexa (cheese), Viasa (airline).

Deliverables
Campaign Concept
Development & Execution
Brand Development
Print Advertising