Creative Branding & Design

Building purposeful brands with a digital-first mindset.

As a creative with a digital-first mindset, my focus is on crafting branded stories across all touchpoints, effectively translating strategy into functional design, all in collaboration with product, sales and branding teams.

Blending my creative and organizational skills, I deliver marketing solutions based on insights, creative thinking, and collaborative execution ­– on-target, on-time, on-budget.

My biggest passion – teamwork. Connecting all the different functions into a cohesive team – one that can handle difficult projects effectively and seamlessly. I believe it takes a team with diverse strength to deliver successfully to rapidly evolving markets.

SKILLS

Brand Design

Digital Marketing

Event & Conference Design

Creative Project Management

IF YOU’D LIKE TO GET IN TOUCH

You can drop me a line here.
You can also check out my LinkedIn profile.

Next

View my portfolio.
See what others have to say about me.
Check out my work experience.

I SPECIALIZE IN

Marketing
Branding
Editorial Design

PLACES I’VE WORKED

SAP | Enterprise Application Software
Gigya | Customer Data Management
Future US | Publishing
Winning Directions | Political Communication
DDC | Educational Software Development
Bozell Frankfurt | Advertising
TBWA Frankfurt | Advertising

SOME OF THE CLIENTS I’VE WORKED WITH

Blizzard Entertainment, Best Buy, Chrysler, Coats & Clark, Community Living Campaign, Creativebug, Education Elements, Equilar, Little Passports, Riverbed, Saab, SETI Institute, Squeeze Technology, Unisys

Portfolio

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What others have to say

  • I have used Marina to design and develop my new companies web site and corporate identity. I am exceedingly happy with the quality of her work and highly professional ethos in getting things done by a deadline. Above all else her creative talents are second to none and she has helped deliver the identity for Squeeze Technology that I originally had in my head and more. She took me through all phases of the process quickly and easily making suggestions and recommendations for my industry that she had researched. From initiation to final delivery and I couldn't be more happy. You will not regret using Marina Luderer's services for any of your design and creative requirements and you will benefit from many years of her global experience.

    Elliot Lawrence, CEO Squeeze Technology

  • It was so wonderful when Marina joined our Brand team. I truly valued not only her incredible expertise as an accomplished designer, but she also brought a strong combination of strategic thinking and an appreciation for project management. Marina's past experience at SAP allowed her to really understand where teams were coming from when they worked with us on different creative requests. I always say we "need to get closer to the business" to understand how we can best serve their needs. Marina brings that special combination to her work everyday!

    Laura Johnson, SAP, VP of Creative and Enablement, Brand and Awareness Marketing

  • One sentence summary: Any marketing or creative department would be lucky to have Marina on the team. In-depth explanation: Having worked with Marina on multiple projects since 2017, I have seen firsthand how her organization, creative talent, and teamwork translate directly to business success. In terms of organization, her top-notch project management skills ensure jobs get done on time and at the highest standard. Plus, it’s easy to update or edit content on a project Marina has worked on because she keeps track of everything! As for creative talent, I’ve worked with her on a broad range of projects, from event signage to demand gen e-mails to 50-page technical e-books. In every instance, the content is on message, on brand, and engaging thanks to her expertise. As a result, they generate the clicks and conversions that measure business impact. Yet perhaps her most impressive skill is her ability to work in a team. Whether it’s collaborating with a product marketer on a web page, working directly with the c-suite on a presentation, or coordinating with copywriters to produce collateral, she is invested, determined, flexible, and supportive. These skills connect all the different functions into a cohesive team – one that can handle difficult projects effectively and seamlessly. So, to sum up: If your organization is looking to engage and impress potential buyers, you need Marina on your team.

    John Norris, Content Creator and Storyteller, SAP

Work Experience

SAP
BRAND AND AWARENESS MARKETING

Global Branding

Director Creative and Design

Support marketing programs for Europe’s largest German multinational enterprise software solutions with 100K global employees distributed in offices located across 180 countries.

  • Generated awareness of the SAP brand, products, and solutions across audiences, driving up media and customer engagement through the creation of marketing campaigns and engaging digital experiences.
  • Delivered alignment with the SAP global master brand for SAP SuccessFactors by defining a new, refreshed visual system, establishing unified and consistent brand guidelines, and optimizing the customer journey end-to-end.
  • Created the SAP TechEd Conference branding and design system, supporting the team throughout the execution phase to deliver compelling, consistent, and customer-centric experiences. Helped bring awareness and educate customers about the event, drive traffic to the event platform therefore accelerating event registration, building excitement for the live event, and increasing learning about SAP products through the consumption of on-demand session content.

Deliverables
Brand Guidance

Brand Awareness Campaigns

Digital Marketing

Creative Project Management

Tailored Templated Communication

SAP
SAP CUSTOMER EXPERIENCE

Creative Director

  • Reduced the product and sales integration time to maximize revenue by fast and flawlessly transitioning Gigya brand to integrate into SAP Customer Experience marketing group.
  • Drove customer attendance and engagement across product lines and at global scale for CX LIVE City Tour events. Lead creative for events in London, Dubai and Munich attracting close to 3,000 attendees, generating over 150 sales meetings, and a reach of over 9 million total impressions across social media channels.
  • Implemented and executed bold vision brand awareness campaign and engaging digital experiences, consistently delivering high-quality results across all digital platforms.
  • Served as trusted advisor and mentor to creatives by providing feedback, guidance, and creative direction that built competencies and strengthened written and conceptual skills.

Deliverables
Integrated Digital Campaigns

Brand Management

Creative Event Planning and Execution

Mentor
Trade Show Graphics

GIGYA, INC.
acquired by SAP – Now:
SAP CUSTOMER DATA CLOUD

Customer Identity Management

Creative Director

Owned accountability for the company-wide creative programs of Gigya, leader in customer identity and access management (CIAM), helping companies build trusted digital relationships with over 1.3 billion consumers.

  • Led vision, strategy and execution of design and digital solutions, with a strong focus on providing creative and content direction, project management and prioritizing project workflow.
  • Shaped standards and processes to drive all creative awareness activity including brand identity, advertising, web, collateral, infographics, customer and partner emails, trade show booth graphics and more.
  • Increased leads and conversion in target accounts on gigya.com, pushing past the customer target of 700 of the world’s leading businesses through transforming the website based on customer-focused strategy.
  • Drove engagement and event attendance for Gigya’s first industry conference: IDENTIFIED by developing a creative framework to define the brand identity and coordinating production of all digital and event marketing materials.

Deliverables
Brand Development

Web Strategy and Design

Digital Marketing

Event Design

Creative Project Management
PowerPoint Presentations

Future US

Publishing 

Senior Designer

Provided editorial design for custom content development and creative project management for print and digital publications for Future US, Inc. an American media corporation specializing in targeted magazines and websites in the video games, music, and technology markets.

  • Served as hands-on editorial designer and production coordinator of the custom publishing team focusing on custom magazine content and design for leading businesses like Blizzard Entertainment, Coats & Clark, Best Buy and Riverbed.
  • Increased the following of Blizzard Entertainment’s World of Warcraft by supervising the production for English, German, French and Spanish versions of the international World of Warcraft Magazine, a high-end quarterly magazine beloved by game enthusiasts.
  • Launched custom content e-commerce websites for Coats & Clark brands (Rowan, knitSMC) by delivering strategy, UX design and production coordination.

Deliverables
UI Visual Design
App Development
Creative Project Management
Editorial Design (Print & Digital)

Marina Luderer Creative

Freelance Senior Art Director

  • Strategic branding and design support for small businesses and non-profit organizations, B2B and consumer facing.
  • Brand development; Web design; Print and digital marketing material.

Clients (partial list)
Community Living Campaign
Creativebug
Education Elements
Equilar

Funding the Next Generation
Little Passports
Squeeze Technology

Valentin Consulting
Winning Directions