SAP Customer Experience LIVE

City Tour events in London, Dubai and Munich to bring the SAP experience to where the customers are.
Marketing | Branding
About This Project

Client: SAP Customer Experience Events Team

Role: Creative Director

Background: SAP Customer Experience LIVE is the city tour event series of the SAP Customer Experience product group. The focus is on generating awareness and showcasing product to C-level business leaders.

Impact: The three one-day events in London, Dubai and Munich attracted close to 3,000 attendees, generated over 150 sales meetings and had a reach of over 9 Million total impressions across social media channels.