Client: SAP TechEd Events Team
Role: Director Creative and Design
Background: SAP TechEd is the conference for developers, tech visionaries, innovators and leaders. Attendees learn about SAP strategy, attend lectures from SAP experts, customers, and partners.
Impact: Created branding and design system for platform and communication adaptable to all media and channels. Helped bring awareness and educate customers about the event, drive traffic to the event platform therefore accelerating event registration, building excitement for the live event, and increasing learning about SAP products through the consumption of on-demand session content.