Role: Creative Director
Background and Impact: Gigya’s Customer Identity Management platform is helping companies build trusted digital relationships with over 1.3 billion consumers. With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications.
More than 700 of the world’s leading businesses rely on Gigya to build identity-driven relationships and to provide scalable, secure and compliant customer identity and access management.
Strategy and Impact: Team leader for all things creative including brand identity, advertising, web, collateral, infographics, customer and partner emails, trade show booth graphics and more.
Provided vision, strategy and execution of design and digital solutions, with a strong focus on providing creative and content direction, project management and prioritizing project workflow.
Transformed website based on customer-focused strategy resulting in increased leads and conversion in target accounts, pushing past the customer target of 700 of the world’s leading businesses.