SAP SuccessFactors

Creative brand refresh to meet guidelines of the SAP master brand.

About This Project

Client: SAP SuccessFactors Team

Role: Director Creative and Design

Background: The SAP SuccessFactors team asked for a creative brand refresh to meet the guidelines of the SAP master brand.

Impact: The design team created a refreshed visual identity that aligns with the SAP master brand, building the foundation for how SAP SuccessFactors appears internally and externally moving forward. The gold heart is reinforced as the core visual identity. It builds long term brand consistency and differentiates SAP SuccessFactors in a category it created.