Client: Gigya Inc.
Role: Creative Director
Background: IDENTIFIED, founded by Gigya is the first conference dedicated to customer identity and the business imperative of turning anonymous online visitors into known, loyal customers. Connecting customers and prospects with industry experts, analysts and peers, it explores how customer identity is the key to providing the personalised experience that’s at the heart of any digital transformation, while maintaining compliance with data privacy and protection requirements.
Impact: Owned accountability creating event branding and marketing. Guiding team to on-time and on-budget delivery: identity guidelines, web, emails marketing and venue branding.
Assets created: Gigya Identified event branding, visual design concept, event website, event email campaign, social media banner ads, indoor and outdoor graphics, way-finding signs, booth graphics, event experience, stage design, speaker PPT presentations, buttons, badges, lanyards, swag, t-shirts, give-aways.