Brand designer with a digital-first mindset

Blending my background as art director with my passion for digital marketing.

As a creative with a digital-first mindset, my focus is on crafting branded stories across all touchpoints, effectively translating strategy into functional design, all in collaboration with product, sales and branding teams.

Blending my creative, digital marketing, and organizational skills, I deliver marketing solutions based on insights, creative thinking, and collaborative execution ­– on-target, on-time, on-budget.

My biggest passion – teamwork. Connecting all the different functions into a cohesive team – one that can handle difficult projects effectively and seamlessly. I believe it takes a team with diverse strength to deliver successfully to rapidly evolving markets.



Digital Marketing

Event & Conference Design

Editorial Design

Political Communication

Creative Project Management


You can drop me a line here.
You can also check out my LinkedIn profile.


View my portfolio.
See what others have to say about me.
Check out my work experience.


Marketing • Branding • Design Leadership • Digital Marketing Strategy • Political Communication • Brand Guidelines • Brand Awareness Campaigns • Event Design • Design Systems • Visual Communications • Content Writing • Creative Project Management • B2B • B2C

Technical Skills Adobe Creative Suite • Photoshop • Illustrator • InDesign • Adobe Express • Microsoft Suite • Excel • PowerPoint • Google Suite • HTML • Canva • Mailchimp • WordPress • Content Management • Figma


SAP | Enterprise Application Software
Gigya | Customer Data Management
Future US | Publishing
Winning Directions | Political Communication
DDC | Educational Software Development
Bozell Frankfurt | Advertising
TBWA Frankfurt | Advertising


Blizzard Entertainment, Best Buy, Chrysler, Coats & Clark, Community Living Campaign, Creativebug, Education Elements, Equilar, Little Passports, Riverbed, Saab, SETI Institute, Squeeze Technology, Unisys


What others have to say

Work Experience


Global Branding

Director Creative and Design

Support marketing programs for Europe’s largest German multinational enterprise software solutions with 100K global employees distributed in offices located across 180 countries.

  • Generated awareness of the SAP brand, products, and solutions across audiences, driving up media and customer engagement through the creation of marketing campaigns and engaging digital experiences.
  • Delivered alignment with the SAP global master brand for SAP SuccessFactors by defining a new, refreshed visual system, establishing unified and consistent brand guidelines, and optimizing the customer journey end-to-end.
  • Created the SAP TechEd Conference branding and design system, supporting the team throughout the execution phase to deliver compelling, consistent, and customer-centric experiences. Helped bring awareness and educate customers about the event, drive traffic to the event platform therefore accelerating event registration, building excitement for the live event, and increasing learning about SAP products through the consumption of on-demand session content.

Brand Guidance

Brand Awareness Campaigns

Digital Marketing

Creative Project Management

Tailored Templated Communication

Marina Luderer Creative

Freelance Senior Art Director

Supporting small businesses and non-profit organizations creating print and digital marketing material, strategic branding and design, brand development and web development – B2B and consumer facing. Specialized in Branding, Digital Marketing, Political Communication and Creative Project Management.

Clients (partial list)
Community Living Campaign
Copper Sun Creative and Content
Funding the Next Generation
Little Passports
Squeeze Technology
Taglieri Communication Services
Valentin Consulting


Creative Director

  • Reduced the product and sales integration time to maximize revenue by fast and flawlessly transitioning Gigya brand to integrate into SAP Customer Experience marketing group.
  • Drove customer attendance and engagement across product lines and at global scale for CX LIVE City Tour events. Lead creative for events in London, Dubai and Munich attracting close to 3,000 attendees, generating over 150 sales meetings, and a reach of over 9 million total impressions across social media channels.
  • Implemented and executed bold vision brand awareness campaign and engaging digital experiences, consistently delivering high-quality results across all digital platforms.
  • Served as trusted advisor and mentor to creatives by providing feedback, guidance, and creative direction that built competencies and strengthened written and conceptual skills.

Integrated Digital Campaigns

Brand Management

Creative Event Planning and Execution


acquired by SAP – Now:

Customer Identity Management

Creative Director

Owned accountability for the company-wide creative programs of Gigya, leader in customer identity and access management (CIAM), helping companies build trusted digital relationships with over 1.3 billion consumers.

  • Led vision, strategy and execution of design and digital solutions, with a strong focus on providing creative and content direction, project management and prioritizing project workflow.
  • Shaped standards and processes to drive all creative awareness activity including brand identity, advertising, web, collateral, infographics, customer and partner emails, trade show booth graphics and more.
  • Increased leads and conversion in target accounts on, pushing past the customer target of 700 of the world’s leading businesses through transforming the website based on customer-focused strategy.
  • Drove engagement and event attendance for Gigya’s first industry conference: IDENTIFIED by developing a creative framework to define the brand identity and coordinating production of all digital and event marketing materials.

Brand Development

Web Strategy and Design

Digital Marketing

Event Design

Creative Project Management
PowerPoint Presentations

Future US


Senior Designer

Provided editorial design for custom content development and creative project management for print and digital publications for Future US, Inc. an American media corporation specializing in targeted magazines and websites in the video games, music, and technology markets.

  • Served as hands-on editorial designer and production coordinator of the custom publishing team focusing on custom magazine content and design for leading businesses like Blizzard Entertainment, Coats & Clark, Best Buy and Riverbed.
  • Increased the following of Blizzard Entertainment’s World of Warcraft by supervising the production for English, German, French and Spanish versions of the international World of Warcraft Magazine, a high-end quarterly magazine beloved by game enthusiasts.
  • Launched custom content e-commerce websites for Coats & Clark brands (Rowan, knitSMC) by delivering strategy, UX design and production coordination.

UI Visual Design
App Development
Creative Project Management
Editorial Design (Print & Digital)

Winning Directions

Political Communication

Senior Art Director

  • Designed award-winning direct mail and websites for political campaigns and organizations that significantly contributed to the election of candidates
  • Managed five staff artists in creating hundreds of mail pieces in fast-paced environment delivering on-time solutions

Political Direct Mail
Website Design