Overview: Inclusive Tomorrow is a charitable organization financing itself through raffle tickets.
Context: This Inclusive Tomorrow multi-channel marketing campaign is part of my digital marketing course at Career Foundry to demonstrate skills analyzing campaign results and develop a multi-channel marketing strategy.
Role: Marketing Analyst as part of the marketing team
Campaign objective: For the Holiday Campaign: Analyzed the performance of various channels and recommend optimization. For the Spring Campaign: Plan a data-driven multi-channel marketing strategy.
Case Study Documentation: PDF