Green Gatherings

CASE STUDY | Content marketing campaign to build brand awareness and increase conversions.

Digital Marketing
About This Project

Overview: Green Gatherings is a (fictional) newly founded company based in Europe. The initial line of products are bio-degradable plates and bowls that are sustainably produced from leaves.

Context: This Green Gatherings product launch campaign is part of my digital marketing course at Career Foundry to demonstrate my SEO, email and content marketing skills.

Role: Content Marketer as part of the marketing team

Campaign objective: Support the product launch by creating a content marketing campaign including product landing page, blog article and email campaign to build awareness and generate leads.


  • Research: market research, target persona, keyword research
  • Branding: brand guidelines, logo development
  • Content creation: writing and art direction of landing page, blog post and email campaign
  • Execution: SEO, Google Analytics, WordPress site, Mailchimp email campaign

Case Study Documentation: PDF