Overview: One Health is a general hospital in New York City offering diagnostic and therapeutic services. They introduced a new digital service for patients to consult with their doctors online via an app.
Context: This One Health paid social campaign is part of my digital marketing course at Career Foundry to demonstrate my paid social and Google search ad strategy, execution and analytics skills.
Role: Social media manager as part of the marketing team
Campaign objective: Goal of the paid social campaign is to support their organic social media efforts with the goal to increase awareness and trust in One Health Digital Services and increase their subscriptions.
Case Study Documentation: PDF