One Health

CASE STUDY | Paid social and paid search campaign to build brand awareness and increase subscriptions.
Digital Marketing
About This Project

Overview: One Health is a general hospital in New York City offering diagnostic and therapeutic services. They introduced a new digital service for patients to consult with their doctors online via an app.

Context: This One Health paid social campaign is part of my digital marketing course at Career Foundry to demonstrate my paid social and Google search ad strategy, execution and  analytics skills.

Role: Social media manager as part of the marketing team

Campaign objective: Goal of the paid social campaign is to support their organic social media efforts with the goal to increase awareness and trust in One Health Digital Services and increase their subscriptions.


  • Research: market research, target persona, keyword research
  • Campaign strategy: funnel, platform, keyword research
  • Execution: ad and video writing and creation, FB, IG and Google account management
  • Analysis: Key metrics and data analysis

Case Study Documentation: PDF