Blizzard Entertainment

World of Warcraft: The Official Magazine

About This Project

Role: Senior designer and Creative Project Manager – creating content and managing creative production of language versions: English, French, German and Spanish.

About: Gamers—a more brand-averse audience you will not meet. How then did we win their loyalty for Blizzard‘s World of Warcraft online game? Start by hiring rabid gamers and then unleashing them to create a 148-page collectable coffee table magazine with NO ADS. The result: Subscribers in 93 countries and a marked increase in online mayhem.

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