Coats & Clark | Knit SMC

About This Project

Role: Art Director and UI Visual Designer for Drupal e-commerce site in multiple languages and for multiple countries

About: Building a global brand that appeals to local customers can be difficult to get right. For yarn makers Coats & Clark’s knitSMC brand this meant creating localized versions of the website for the US and German markets. Both sites share the modern, clean European look, but the content and languages are tailored for local eyes and ears.