Chrysler International Europe

Collateral Marketing Material for the European Market
Category
Marketing
About This Project

Role: Art Director, concept, supervision of photoshoot, production and print

About: The collateral marketing material for Chrysler cars was distributed Europe-wide in 11 countries. Chrysler was at the time positioned in the small market segment of expensive, luxurious foreign cars. In order to have the biggest impact with their limited advertising budget, the Chrysler car catalogs were designed to be versatile and fit the marketing needs of distributors in different European countries. The catalogs were printed in 14 languages.

 

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