The medium doesn’t matter.

Print or digital – I like them all.

This is me!Hello. I’m Marina Luderer, seasoned Senior Art Director and UI Visual Designer with experience in Europe and the United States. I love to create solutions that touch and involve people. No matter what it is. An ad, a website or a banner.

My passion for design began in print two decades ago and quickly jumped to digital after I designed my first website. Since then I’ve been creating unique experiences that live at the intersection of physical and digital worlds.

A FEW THINGS ABOUT ME, IN ORDER OF IMPORTANCE

I live in San Francisco.
I worked in Frankfurt for ten years.
I grew up in Germany. And yes, I have the German trade of being organized.
I’m a graphic designer by trade but I have also been known to write a headline here and there.
I enjoy rolling up my sleeves and getting into the nitty gritty of design.
I like to work with others.
I like to wear many hats. Life is more interesting that way.
I’m an early bird.
I can make a killer pork roast.

IF YOU’D LIKE TO GET IN TOUCH

You can drop me a line here.
You can also check out my LinkedIn profile.

Next

View my portfolio.
See what others have to say about me.
Check out my work experience.

I SPECIALIZE IN

UI Design
Brand Development
Marketing Materials
Publication Design (Print & Digital)
Political Communication

PLACES I’VE WORKED

Future US | Publishing
Winning Directions | Politican Communication
DDC | Educational Software Development
Bozell Frankfurt | Advertising
TBWA Frankfurt | Advertising

SOME OF THE CLIENTS I’VE WORKED WITH

Blizzard Entertainment, Best Buy, Chrysler, Coats & Clark, Community Living Campaign, Creativebug, Education Elements, Equilar, Little Passports, Riverbed, Saab, SETI Institute, Squeeze Technology, Unisys

Portfolio

Riverbed
App / UI Visual Design / Marketing
RB-square4
Best Buy
App / UI Visual Design / Publications
atGamer-square4

What others have to say

See more recommendations on LindedIn

Work Experience

GIGYA, INC.

Customer Identity Management

Senior Designer

  • Acting head of creative in the marketing group
  • Strategize, concept, and design usable and compelling websites, landing pages, display ads and digital content
  • Creating B2B customer and partner emails, collateral, infographics, web assets
  • Streamlining PowerPoint presentations to align with brand guidelines
  • Designing trade show booth graphics and conference support materials

Deliverables
Brand Development
Web Design
Marketing Materials (Print & Digital)
Infographics
Event Support Materials
Trade Show Graphics
PowerPoint Presentations

Marina Luderer Creative

Freelance Senior Art Director

  • Strategic branding and web solutions for corporations, agencies and design studios
  • Brand development; UI Visual Design, Web development; Landing pages; Banner ads
  • Direct mail and communication materials for political campaigns and organizations

Clients (partial list)
20-Minute Vacation
Charles Garvin
Community Living Campaign
Creativebug
Education Elements
Equilar
Little Passports
Squeeze Technology
PJM Consulting
Valentin Consulting
Winning Directions

Future US

Publishing

 
 

Senior Designer

  • UI visual design and information architecture for consumer websites (Coats & Clark brands: Rowan and knitSMC)
  • Web design for marketing web sites using HTML, CSS and WordPress (Riverbed, Best Buy)
  • UI visual design for app development (Red Heart, Best Buy)
  • Assisted the ecommerce team tame an unruly backend database and improve the front-end user experience of Future’s own comparison shopping systems
  • Creative project manager and editorial designer responsible for creating content and producing the international versions of World of Warcraft Magazine in English, German, French and Spanish (Blizzard Entertainment)
  • Designed and built banner ads, email marketing campaigns, digital and print ads, and social media assets for consumer marketing

Deliverables
UI Visual Design
App Development
Creative Project Management
Marketing Materials (Print & Digital)
Event Support Materials
Editorial Design (Print & Digital)

Winning Directions

Political Communication
 

 

Senior Art Director

  • Designed award-winning direct mail and websites for political campaigns and organizations that significantly contributed to the election of candidates
  • Managed five staff artists in creating hundreds of mail pieces in fast-paced environment delivering on-time solutions

Deliverables
Political Direct Mail
Website Design

Decision Development Corporation

Educational Software Publishing
 

Art Director

  • Improved User Interface and information architecture of CD-ROM- and web-based curriculum products (K–9) to align to state curriculum standards, allowing them to be purchased out of the state’s instructional materials budgets
  • Clients included: Pioneer New Media, SETI Institute, Kendall/Hunt, and Decision Development Corporation

Deliverables
User Interface Design
Information Architecture
Flash Simulations
Infographics
Classroom Support Materials

Bozell Frankfurt | Germany

International Advertising Agency

Senior Art Director

  • Creative direction for Europe-wide Chrysler account; included magazine advertising, collateral in 14 languages, plus point-of-sale material for car dealerships and trade shows resulting in increased car sales
  • Managed projects from concept through presentation to coordination, supervision of photography, pre-press and print production for Henninger Bräu (beer), Kork (parquet floor), and Unisys (computer)

Deliverables
Campaign Concept
Development & Execution
Brand Development
Print Advertising
Collateral

TBWA Frankfurt | Germany

International Advertising Agency

Art Director

  • Responsible for conceptual design and art direction of nationwide advertising campaigns and promotions that contributed to sales growth;
  • Clients include: Bosch (car parts), Delsey (luggage), Dunlop (tires), Henkell (champagne), Rubbermaid (plastic container), Saab (cars), Suedzucker (sugar), Sopexa (cheese), Viasa (airline).

Deliverables
Campaign Concept
Development & Execution
Brand Development
Print Advertising