Project: Suedzucker is one of the largest sugar producers in Germany. The true competition of sugar is artificial sweetener. The ads show and talk about some of the things you can do with sugar, but you cannot do with artificial sweetener.
Role: art director, concept, supervision of photoshoot and print
Status: printed
Project: KORK is the German manufacturer of cork parquet, a very popular and environmentally correct alternative to hardwood floors. This advertising campaign targets the growing market of environmentally conscious families. Showcasing the new floor design, each ad focuses on a different advantage that cork parquet has over hardwood floors.
Role: art director, concept, supervision of photoshoot, illustration and print
Status: printed
Project: This ad campaign was developed before Daimler and Chrysler joined. Chrysler in Europe was positioned in the small market segment of expensive, luxurious foreign cars. In order to have the biggest impact with a small budget, a Europe-wide campaign was created. The red-white-and-blue American flag colors as well as English headlines unite this Europe wide campaign. These ads were published in Germany, Switzerland, Belgium, France, Austria and the Netherlands.
Role: art director, concept, supervision of photoshoot and print
Status: printed
Project: Magazine ad for Unisys computer networks focusing on system solutions that avoid bottlenecks.
Role: art director, concept, supervision of photoshoot and print
Status: printed
© 2009 Marina Luderer | e-mail Marina@marinaluderer.com | phone 415.285.4450
